AmEx Introduces Blockchain Technology into Its Membership Rewards Program
American Express (AmEx) has publicly announced that the financial services corporation has integrated blockchain technology in its Membership Rewards program. This integration has been carried out in partnership with a popular online merchant Boxed. American Express has adopted blockchain technology that is developed by Hyperledger in order to allow merchants to create customized offers for American Express cardholders. This effort has been made to improve customer engagement. The reason why AmEx has decided to incorporate the technology with the help of Boxed is that it wants Boxed to reward AmEx...